FAQ

PrimedIO looks awesome. Who is it for?

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What? Where do I upload my Models?

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Isn’t it a great idea to add some awesome features to PrimedIO?

Yes! Let us know what you need.

Why did you reinvent tracking solutions, couldn’t you use Google Analytics, Snowplow, …?

We researched a variety of tracking solutions, including Google Analytics, Snowplow, Adobe and Divolte. Our findings at the time showed that these tools are heavily biased towards Business Intelligence use cases, i.e. reporting. This bias, although by no means exclusive, does not guarantee a good fit for Machine Learning and/or predictive purposes.

We determined that for effective Machine Learning two properties are crucial: (1) near real-time event ingest and (2) data ownership. Additionally, many existing solutions require extensive ETL processes prior to the data being clean enough for Machine Learning purposes. We also identify the upcoming need for bi-directional traffic (allowing for real-time interactions between models and end-users, Chatbots are a first and very useful example of this).

For this reason we decided to implement a new style event tracker that allows for real-time, bi-directional traffic, using Websockets. We also lean heavily on AVRO and rigorous schema enforcement to ensure data is valid, even prior to receiving it - this means that when using our systems, ETL is no longer needed.

What Does the Future Hold for PrimedIO? What’s the plan?

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